What is Visit Hammerfest doing to highlight and develop sustainable tourism in the Hammerfest region?
Visit Hammerfest is an office consisting of 6 employees in 2024. We are certified as an Environmental Lighthouse, which is a recognized environmental certification. If you want changes in the world, it is wise to start with yourself. Read more about the certification here: https://www.miljofyrtarn.no/
In 2023 a comprehensive destination strategy for Hammerfest and Måsøy was completed. This project has been supported by Innovation Norway. For us, it is natural to prioritize strategies that lead to the sustainable development of the region as a destination. During the winter of 2024, we got started on a major environmental project - namely the process of obtaining the "Mark for sustainable destination" from Innovation Norway. This process usually takes between 2-3 years, and is an extensive work that will cover the entire destination.
"Working for sustainable tourism means taking care of the needs of people living today without destroying future generations' opportunities to meet their needs. Themes such as nature, environmental and climate impact, interaction between tourism and local communities - and the industry's local, economic value creation are central to the understanding of sustainable tourism."
Read more about the brand here: https://www.innovasjonnorge.no/no/tjenester/reiseliv/merket-for-barekraftig-reiseliv/
