In 2023, the Masterplan for Hammerfest and Måsøy was adopted. The development of the Masterplan has followed the Handbook for Destination Development, a process owned by Innovation Norway. The vision for Hammerfest and Måsøy is that we will be a destination for and with enthusiasts! Our tourism industry will help create thriving local communities with people who are included, thrive and contribute, where immigration increases and emigration decreases, and where tourism activities are valued by all residents.
Read the full document as a PDF here.