NORMAL sells "normal goods at abnormal prices". Our product range consists of well-known brands in areas such as skin care, hair care, dental care, shampoo, make-up and cleaning. In short - we offer you the things you use every day, and would rather not be missing from your cupboards and drawers. We sell our goods at fixed, low prices, so you will not find promotional offers with us. The fact that we sell our goods at fixed, low prices means that the goods will have the same low prices the next time you shop with us.

However, NORMAL is much more than fixed, low prices on well-known brands. Our goal is that visiting one of our stores should always be a new and unique experience. We strive to give you this experience, even if it's only been a week since you last visited. That is why we have made it so that in NORMAL - in addition to the fixed selection of well-known brands - we make a continuous replacement of goods on shelves and on podiums. There are always new items to discover and explore with us. Our shop maze invites you to go on a "treasure hunt" among many exciting items from both well-known and unknown brands, and it should be easy to fill the shopping net with the items you need at a nice price.

NORMAL Norway is part of the international NORMAL chain, with stores in several locations around Europe. NORMAL is a Danish-owned retail chain. We opened the doors to our first Danish store in Silkeborg in April 2013. Since then, NORMAL has grown enormously and is today a chain with more than 800 stores. You will find us in Denmark, Norway, Sweden, the Netherlands, France, Finland, Portugal and Spain.